The 2027 Volleyball World Cup logo packs five ideas into one mark
The emblem for the 2027 FIVB Men’s Volleyball World Cup in Poland combines the trophy, the Earth, the net, reaching hands and a wave of fans. Creative Bloq asks whether that is too much for one logo.
The FIVB Men’s Volleyball World Cup takes place in Poland in September 2027, and its emblem has now been revealed. It is a tall white mark with spikes at the top, a cluster of small squares in the middle and wavy stripes that flare out towards the base.
Five ideas in one shape
According to the press release quoted by Creative Bloq, the logo distils the industrial form of the World Cup trophy and combines five ideas: the trophy silhouette, the Earth, the curve of the net, reaching hands with a rising ball, and a wave that stands for the fans. Maciej Bogusz, marketing director of the local organising committee, is quoted in the coverage.
Confusing at first sight
Creative Bloq’s Tom May admits his first reaction was confusion, arguing that the concepts only appear when you study the mark and do not merge into one simple image. He also notes that it avoids sports clichés and is distinctive, and says logos are better judged over time than at first glance.
Why it matters for designers
The reaction is a familiar lesson in event identity: a mark that has to carry a long list of meanings can lose the instant recognition that a simpler form gives. Whether the emblem grows on audiences will only be clear once it appears across tickets, broadcasts and the venues next year.
Sources (1)
- Creative Bloq The volleyball World Cup logo looks... wrong ↗ · 7 November 2026https://www.creativebloq.com/news/the-volleyball-world-cup-logo-looks-wrong
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