Vi refreshes its identity with a three-dimensional sphere
India’s Vodafone Idea updated the Vi logo, turning its signature mark into a 3D sphere, as the first step of a wider brand evolution.
Vodafone Idea, the Indian telecom operator that trades as Vi, introduced a refreshed brand identity on 1 September 2026. The company also notified the stock exchange of the new logo the same day.
What changed
Reports from TelecomTalk, FoneArena and MobiGyaan describe the main change: Vi’s signature visual mark has become a round, three-dimensional sphere placed at the top of the logo. The company says it is meant to suggest depth and movement. The redesign builds on the existing identity rather than replacing it, so the brand keeps its recognition.
Rollout
The new identity is rolling out across the app, website, retail stores and marketing, with a teaser campaign fronted by Shah Rukh Khan. Vi’s CEO described it as the first expression of a broader evolution of the brand. Upstox reported that the company’s shares rose the following day.
Why it matters for designers
A refresh that keeps the name and core shape while changing one signature element is a low-risk way to signal change in a crowded market. The challenge with 3D marks is making sure a flat, single-colour version still works at small sizes.
Sources (6)
- Vodafone Idea (NSE filing) Intimation of new logo ↗ · 1 September 2026 Official stock exchange filing (PDF)https://nsearchives.nseindia.com/corporate/IDEA_01092026155429_FIRSTSEIntimationNewLogo_signed.pdf
- Vodafone Idea (NSE filing) Press release ↗ · 1 September 2026 Official press release (PDF)https://nsearchives.nseindia.com/corporate/IDEA_01092026175818_PressReleasefinalSIGNED.pdf
- TelecomTalk Vi refreshes brand identity, brings Shah Rukh Khan on board for upcoming campaign ↗ · 1 September 2026https://telecomtalk.info/vodafoneidea-refreshes-brandidentity-brings-shahrukh-khan-onboard/1011431/
- FoneArena Vi refreshed brand identity and Shah Rukh Khan campaign ↗ · 1 September 2026https://www.fonearena.com/blog/491089/vi-refreshed-brand-identity-shah-rukh-khan-campaign.html
- MobiGyaan Vi refreshes brand identity and logo ahead of major service updates ↗ · 2 September 2026https://www.mobigyaan.com/vi-brand-identity-logo-service-updates
- Upstox Vodafone Idea shares rise after unveiling new brand identity ↗ · 2 September 2026https://upstox.com/news/market-news/stocks/vodafone-idea-shares-rise-after-unveiling-new-brand-identity-stock-up-37-in-6-months/article-199647/
This story summarises reporting by the publishers listed above; all facts come from those sources. Please read the original articles for the full reporting. Product names, logos and trademarks belong to their respective owners, and no images from the sources are reproduced here.
