Coca-Cola unifies its look under one global visual system
The Coca-Cola Company is rolling out a single identity system across more than 200 markets, strengthening the red, the Dynamic Ribbon and the Spencerian script, and giving Zero Sugar a black ribbon.
On 20 July 2026 The Coca-Cola Company announced a new global visual identity system designed to make the brand look consistent wherever it appears. Rather than replacing its assets, the company is pushing the existing ones harder.
Stronger core assets
The red and white palette, the Dynamic Ribbon, the Arden Square and the Spencerian script will appear more prominently on packaging, in shops, on equipment and in digital channels. Coca-Cola Zero Sugar now uses larger “Zero Sugar” type, a black Dynamic Ribbon on cans and a black cap on plastic bottles.
Tools for teams
The company also introduced an internal Brand Center and “Design Intelligence” tools for its teams and agency partners. The rollout covers more than 200 markets and is underway in Latin America, Europe, the Middle East and Asia. Rapha Abreu, Global Vice President of Design, is among those quoted in the announcement.
Confusion on the shelf
Three months later, Creative Bloq reported that regular Coke and Zero Sugar now look so alike that some people mix them up, citing a flight attendant’s widely shared TikTok post and concerns from people managing diabetes or allergies.
Sources (2)
- The Coca-Cola Company One Iconic Brand. One Iconic Look. Coca-Cola Sharpens Its Identity Under One Bold Visual System ↗ · 20 July 2026 Officialhttps://www.coca-colacompany.com/media-center/coca-cola-sharpens-its-identity-under-one-bold-visual-system
- Creative Bloq The Coca-Cola rebrand is still causing confusion three months on ↗ · 11 October 2026https://www.creativebloq.com/news/the-coca-cola-rebrand-is-still-causing-confusion-three-months-on
This story summarises reporting by the publishers listed above; all facts come from those sources. Please read the original articles for the full reporting. Product names, logos and trademarks belong to their respective owners, and no images from the sources are reproduced here.
