7UP puts lime first with its biggest brand change in 15 years
Keurig Dr Pepper has reformulated 7UP as “Lime Lemon” and given it new cans with a vertical logo and bolder colours, rolling out across the US from mid-August.
Keurig Dr Pepper announced on 10 August 2026 that 7UP is getting a lime-led formula and a new look, which the company calls the brand’s biggest evolution in more than 15 years.
New flavour, new name order
The drink is now labelled “Lime Lemon” instead of lemon-lime. The change applies to 7UP, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar. KDP links the move to research suggesting that 72% of Gen Z and Gen Alpha consumers prefer citrus-forward flavours.
What the packaging looks like
The redesign introduces a vertical logo, bolder colours and a more distinctive can. Creative Bloq describes the wordmark as soft and retro and notes that the update comes only three years after the previous rebrand in 2023.
Rollout
The new cans and formula started rolling out nationwide in the US from mid-August 2026. Drew Panayiotou, KDP’s Chief Marketing and Innovation Officer, called it “a bold reinvention of one of America’s most iconic soda brands.”
Sources (2)
- Keurig Dr Pepper 7UP puts lime in the spotlight with its biggest brand evolution in more than 15 years ↗ · 10 August 2026 Officialhttps://keurigdrpepper.com/7up-puts-lime-in-the-spotlight-with-its-biggest-brand-evolution-in-more-than-15-years/
- Creative Bloq The new 7UP rebrand is bound to be contentious ↗ · 11 August 2026https://www.creativebloq.com/design/branding/the-new-7up-rebrand-is-bound-to-be-contentious
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